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Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth Hardcover – February 15, 2005

4.7 out of 5 stars 9,470 ratings

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#1 New York Times, Wall Street Journal, and USA Today Bestseller!

Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it!

Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments?

The shocking answer is: None of the above!

In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint." We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money—and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success.

Secrets of the Millionaire Mind is two books in one. Part I explains how your money blueprint works. Through Eker's rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and "revise" it to not only create success but, more important, to keep and continually grow it.

In Part II you will be introduced to seventeen "Wealth Files," which describe exactly how rich people think and act differently than most poor and middle-class people. Each Wealth File includes action steps for you to practice in the real world in order to dramatically increase your income and accumulate wealth.

If you are not doing as well financially as you would like, you will have to change your money blueprint. Unfortunately your current money blueprint will tend to stay with you for the rest of your life, unless you identify and revise it, and that's exactly what you will do with the help of this extraordinary book. According to T. Harv Eker, it's simple. If you think like rich people think and do what rich people do, chances are you'll get rich too!

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Editorial Reviews

From Publishers Weekly

Eker's claim to fame is that he took a $2,000 credit card loan, opened "one of the first fitness stores in North America," turned it into a chain of 10 within two and a half years and sold it in 1987 for a cool (but somewhat modest-seeming) $1.6 million. Now the Vancouver-based entrepreneur traverses the continent with his "Millionaire Mind Intensive Seminar," on which this debut motivational business manual is based. What sets it apart is Eker's focus on the way people think and feel about money and his canny, class-based analyses of broad differences among groups. In rat-a-tat, "Let me explain" seminar-speak, Eker asks readers to think back to their childhoods and pick apart the lessons they passively absorbed from parents and others about money. With such psychological nuggets as "Rich people focus on opportunities/ Poor people focus on obstacles," Eker puts a positive spin on stereotypes, arguing that poverty begins, or rather, is allowed to continue, in one's imagination first, with actual material life becoming a self-fulfilling prophecy. To that end, Eker counsels for admiration and against resentment, for positivity, self-promotion and thinking big and against wallowing, self-abnegation and small-mindedness. While much of the advice is self-evident, Eker's contribution is permission to think of one's financial foibles as a kind of mental illness—one, he says, that has a ready set of cures.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Eker, a multimillionaire, teaches us how to become rich. He believes thoughts lead to feelings, which lead to actions, which lead to results, and hence the key to attaining great wealth begins with thinking--like rich people do. He offers new ways of thinking and acting that will lead to new and different results, and he tells us, "Success is a learnable skill. You can learn to succeed at anything." The book emphasizes Eker's 17 principles for amassing wealth, which include: rich people believe that they create their life, while poor people believe "life happens to me." Rich people focus on opportunities, while poor people focus on obstacles. Rich people act in spite of fear, while poor people let fear stop them. Rich people constantly learn and grow, while poor people think they know enough. This is an obvious infomercial for the author's training seminars; however, although many may not agree with all of Eker's ideas, his book offers thought-provoking advice and valuable insight. Mary Whaley
Copyright © American Library Association. All rights reserved

Product details

  • Publisher ‏ : ‎ Harper Business
  • Publication date ‏ : ‎ February 15, 2005
  • Edition ‏ : ‎ roughcut
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 0060763280
  • ISBN-13 ‏ : ‎ 978-0060763282
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 8.1 x 5.3 x 0.9 inches
  • Customer Reviews:
    4.7 out of 5 stars 9,470 ratings

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T. Harv Eker
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Using the principles he teaches, T. Harv Eker went from zero to millionaire in only 2 1/2 years! He combines a unique brand of ‘street-smarts with heart'.

Eker's high-energy, ‘cut-to-the-chase' style keeps his audience spellbound. T. Harv Eker's motto is "talk is cheap" and his unique ability is getting people to take "action" in the real world to produce real success.

Eker is the author of the best-selling books, Secrets of the Millionaire Mind and SpeedWealth. He has also developed several highly-acclaimed courses such as The Millionaire Mind Intensive, Life Directions, Wizard Training, and Train the Trainer. He is also the producer and trainer of the world-famous Enlightened Warrior Training.

Customer reviews

4.7 out of 5 stars
9,470 global ratings

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Customers say

Customers find the book to be a mind-altering read that provides valuable advice, with one review noting how it helps identify thinking patterns. Moreover, the book effectively explains how successful millionaires think about money and serves as a necessary step towards building massive wealth. Additionally, the writing style is easy to relate to, making it a simple read. However, several customers consider it a waste of time.

656 customers mention "Readability"650 positive6 negative

Customers find the book highly readable, describing it as a mind-altering read that is well worth the time and can be read multiple times.

"Excellent book. Easy to read and understand. Eye opening. Potentially life changing" Read more

"...Email Th@t Sizzles: How to Write Professional Emails That Get Opened, Get Read and Make People Take ACTION!"** [...]" Read more

"...He uses emotions and humor . . . and a fast patter . . . to make it easy to see your views more objectively...." Read more

"Good book" Read more

567 customers mention "Insight"545 positive22 negative

Customers find the book enlightening and motivational, providing valuable advice that helps them acquire the mindset of successful people.

"...book, as if by magic, I started closing more sales, thinking about my business very differently, and lo and behold, having more cash in my bank..." Read more

"Excellent book. Easy to read and understand. Eye opening. Potentially life changing" Read more

"...It's packed with actionable tips to shift how you think about money, and I feel so motivated to take my finances to the next level...." Read more

"I think two kinds of people should get this book and STUDY it cover to cover: MEN and WOMEN!!..." Read more

184 customers mention "Mindset"172 positive12 negative

Customers find the book provides a healthy perspective on money and reveals how successful millionaires think about it, helping readers improve their relationship with money and take necessary steps towards building massive wealth.

"...about my business very differently, and lo and behold, having more cash in my bank (business and personal) than I ever had in my previous 15 years..." Read more

"...the rich from everyone else, offering practical steps to rewire your thinking for financial growth...." Read more

"This is a great book for learning the mindset of millionaires...." Read more

"...The insights on mindset and wealth creation are incredible, and the narrator really brings the material to life...." Read more

111 customers mention "Ease of understanding"111 positive0 negative

Customers find the book easy to read and understand, appreciating Harv's straightforward writing style and clear presentation of concepts.

"Excellent book. Easy to read and understand. Eye opening. Potentially life changing" Read more

"...and a fast patter . . . to make it easy to see your views more objectively. Mr. Eker makes a remarkable offer...." Read more

"...It’s a pretty quickish read, and the exercises are simple, practical and effective...." Read more

"...It is entertaining, very readable, and well written. It shows why one person can have billions, and yet it isn't enough...." Read more

34 customers mention "Pacing"6 positive28 negative

Customers find the book's pacing unsatisfactory, describing it as not interesting and a huge waste of time, with one customer noting that the second half is full of clichés.

"...This T.Harv Eker MIllionaire Mind seminar is a HUGE Waste of Time!!!!..." Read more

"...I am a MONEY MAGNET!". Certainly, it seems very silly, however I am noticing a gradual increase in the amount of money that I receive, not to..." Read more

"The first half about self-exploration is good. The second half are full of cliches. The whole book is filled with a lot of seminar promotions." Read more

"I agree with many of the points presented but it gets utterly boring, and all the “subtle” self promotion every other page was annoying specifically..." Read more

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Top reviews from the United States

  • Reviewed in the United States on May 11, 2020
    Format: KindleVerified Purchase
    This book is about principles. Money principles that will spill into other domains of your life. If you're looking for a step by step action plan of how to become wealthy, this is definitely not the book. You won't walk away with a set of tools to begin implementing on your journey to wealth. He does make some recommendations like invest in real estate, start a network marketing business, go into sales, and even to continue in your profession as a business not as an employee. But it doesn't show you how to do those things and the author doesn't make the promise that you'll do those things.

    However, if you have struggled to earn more or keep more of what you earn, you might find the same thing I did: Our money blueprint, like a thermostat, will hold us back from earning more unless we understand what our money thermostat is set to, and more importantly, why it's set where it is. This book has opened my eyes to much of the programming that has been running in my and my wife's subconscious. Within a matter of days after taking to heart the principles of this book, as if by magic, I started closing more sales, thinking about my business very differently, and lo and behold, having more cash in my bank (business and personal) than I ever had in my previous 15 years of marriage, or ever for that matter. I didn't have to attend his seminar, though many reviewers say this book is only a sales pitch to his seminar. I didn't start a new business, or go into network marketing (which has always been turned off). 

    I also didn't just sit my butt on the couch and vision-board my way to more money. Instead, I have worked my tail off in the last few months more than I have in years but I've enjoyed it like never before, all while having more time with my wife and kids (both-and vs either-or).  

    I read and listened to the book 4 or 5 times now and continue to challenge my beliefs and attitudes about money and by doing that, changing how I show up for everything. For example, I had an unspoken belief that I don't deserve to earn more than minimum living standards, so even though I believe my business's services are top tier, I showed up to sales with little to no energy and as if I didn't believe in my own service. If I did make sales, I somehow found ways to get rid of the money by hiring staff unnecessarily, or "investing" in things that didn't drive my personal or business growth forward. Like a thermostat that was set at a certain level, no matter how much came in, I figured out a way to get rid of it without even realizing why I was doing it so that I only had just above minimum living standards. But when I became aware of this belief, and realized it wasn't true, I started closing more sales, being more prudent with how I allocated my money, and noticing different opportunities within the business to improve and grow.

    So who is this book for?

    It's certainly not for those who will only see this book as a sales pitch for his seminar. Don't get me wrong, he mentions his workshop 1000 times in the book LOL! But if you can't see past that, and throw the baby out with the bathwater, than you might have some blind spots that need to be worked out before you pass judgement on this book. Again, I say this as someone who has ONLY read this book and not paid for any of this training, coaching, seminars, products, etc.

    It's also not for anyone who is looking for something more than principles. This book teaches you high-level concepts about the wealth mindset of wealthy people and puts it in terms that anyone can understand. For example, most of us are taught to work hard for your money, some of us are taught to save, and few are taught to make your money work hard for you through investments. This was an eye-opener for my wife, but for me it wasn't. It was just a reminder of what I have already known. How to invest, who to go into business with, how to hire, which network marketing to join, how to ask for more money, get better at sales, manage your business, details about building out systems, none of that is addressed in detail in this book. For that, you'll need to find additional resources from other authors. Unless T Harv Eker offers follow up books or "dip your toes in the water" low cost offers. As of this writing, I don't know if he offers any of these. I know for sure other authors provide you more detailed tools and tactical concepts not found in this book. 

    This book is for individuals who are stuck in their efforts to grow their wealth even when they have invested incredible amounts of time and money on pursuits that haven't panned out. It's for anyone who's tired of working the hamster wheel and not sure how to get off. 

    This book is for you if you want to know how the rich get richer and the poor get poorer. Hint: it's not about opportunities --- though I won't deny that the wealthier you become, the more opportunities present themselves but I would counter that they have more opportunities because they've acted upon previous opportunities and applied a positive money mindset to those opportunities. 

    May this book open the door to a whole new world that awaits you on the other side. I've accumulated more money in the last 4 months, in the middle of the COVID-19 pandemic, than I ever did during two prior bull markets and even when earning more money. May the principles of this book do tenfold and hundredfold for you as it has done for me, whether you're in your twenties and fresh out of college, like me entering your 40's and wondering if the work you do has any meaning, or in your sixties wondering if it's too late. 
    It's NEVER too late. Unless you never take that first step. 
    173 people found this helpful
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  • Reviewed in the United States on June 7, 2025
    Format: HardcoverVerified Purchase
    Excellent book. Easy to read and understand. Eye opening. Potentially life changing
  • Reviewed in the United States on March 10, 2025
    Format: HardcoverVerified Purchase
    Secrets of the Millionaire Mind dives into the psychological patterns that shape wealth and success. T. Harv Eker breaks down the beliefs and habits that separate the rich from everyone else, offering practical steps to rewire your thinking for financial growth. Whether you’re just starting your wealth journey or looking to level up, this book is a game-changer.
  • Reviewed in the United States on August 31, 2009
    Format: HardcoverVerified Purchase
    This is a great book for learning the mindset of millionaires. I know this as I work with hundreds of multi-millionaires and see the belief systems taught in this book in the behaviors and attitudes of my millionaire clients.

    Enough said about the book... Let me tell you about the Live Seminar which is promoted in the book and which you are invited to go to for free with the coupon in the book. This T.Harv Eker MIllionaire Mind seminar is a HUGE Waste of Time!!!! I went to check it out as I have done seminars my whole life including many with the great Anthony Robbins, one of the greatest speakers of our time, Tony Robbins is a master of communication and teaching incredible skills and strategies for anything you want to achieve in life including financial wealth but this T. Harve Eker guy is not!!!....

    T Harv Eker was only at his seminar for 1/2 a day of the 3 day seminar. When T. Harv did arrive he arrogantly came out on stage as if he was "The Man" and began to speak. I found he lacked creating any sort of rapport with the audience and never really connected with us. He would yell at people in the audience for leaving to go to the bathroom saying they were copping out by not staying in the room. And he would humiliate people with his comments. Its one thing to movitate someone with pain but what he did was not that at all. I noticed the audience reaction of getting a little ticked off at the guy's comments as well as people just falling asleep during their hour long sales pitches. Many participants in the audience had a problem with the guy as they told me so themselves and resented being sold @ 10 times a day during the weekend. I had never been to a seminar where I heard so many bad comments about the speaker before.

    Now myself I know every phychological sales technique there is and this guy and his staff used them to manipulate and intimidate people to buy more of his books, tapes and seminars yet most of his staff were not millionaires... The 3 day weekend seminar was a huge sales pitch! They would reveiw a few things from the book which we already knew then tell you for the next hour to hour and half about some sort of seminar they have. From there they would create a sense of scarcity and fear to manipulate people to run to the back of the room and buy their seminar for a $1,000 - $4,000 or more. In their sales pitch they would say... we have the most famous or the most well know in the financial area at this seminar to teach you yet they would never tell you the guest speakers names...very secretive. Why? If I was going to spend $4,000 for a seminar I want to know who is teaching me and if they are so famous and great then telling us who they are will inspire more people to sign up. I found out from someone who went to one of his other seminars that in order to make the money they teach you to make in these other seminars you need to invest money in T.Harv's business recommendations of which I think he most likely makes money from as well. Not sure but it would make sense.

    I must have been pitched 20 or more different things at this seminar in 3 days. I felt like the whole weekend was a huge waste of my time and I was watching infomercials all weekend.

    I got very little out of this weekend seminar for the Millionaire Mind that wasn't in the book. Now, knowing Anthony Robbins material inside out, I noticed much of what was taught at T. Harv's seminar was stolen from Anthony Robbins seminars yet Harv Eker acted as if it as his own. Even some personal stories seemed to be very similar to Tony Robbins personal stories. Hmmmmm.... Only one thing he taught he gave Anthony Robbins credit for and it was a very elementary thing ( the legs of belief). Everything else was pretty much Robbins work yet done ineffectively by T. Harv from my expert opinion. Even the way the audience was warmed up to the exact stretching sequence routine was Tony Robbins stuff at T. Harv's seminar. Much of the same music was played also. I mean come on that kind of stuff you can switch up.

    When it was time to do mental imagery, Eker read it from a piece of paper with much of the techniques again were from Anthony Robbins, but Harv and his staff couldn't quite pull them off like Tony. I have done mental imagery with large groups of people and when you know your stuff you don't need a piece of paper to read from. If you have done it so much you have it memorized in your head and you taylor it to your audience. When reading the imagery exercises of his paper, T. Harv had no emotion in his vocal tone to inspire people into emotion for making the mental changes he wanted from them. It was unimpressive to say the least.

    I was completely unimpressed with T.Harv Eker as a speaker. Lots of EGO with this guy which was a turn off to me and believe me I have sat through some poor seminars in the last 30 years so I speak from broad experience. I was completely disappointed from the man I thought I knew and liked from this good Millionaire Mind book with the real man himself.

    As a writer, T. Harve Eker is good and he should just stick to that in my opinion and stop ripping off other speakers material and ineffectively appling it in seminar.

    Don't waste your time or money on his Millionare Mind seminar. I felt like I should have been compensated for my wasted time and weekend. As a person who has attended allot of seminars in my life attaining certifications as well with great speakers and teachers such as Anthony Robbins, Deepak Chopra, Wayne Dyer, John Grey, John Bradshaw, Jack Canfield and Mark Victor Hansen, Louis Hay, Suzy Orman, Ken Blanchard... I can say from comparison "Skip the Millionaire Mind Seminar." Instead stay home and read the book again! Even better buy those books of the Writers/Speakers I list above and read them!
    100 people found this helpful
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  • Reviewed in the United States on February 16, 2025
    Format: Audible AudiobookVerified Purchase
    I just finished listening to Secrets of the Millionaire Mind, and wow, what a game-changer! The insights on mindset and wealth creation are incredible, and the narrator really brings the material to life. It's packed with actionable tips to shift how you think about money, and I feel so motivated to take my finances to the next level. If you're serious about building wealth, this audiobook is a must-listen
    One person found this helpful
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Top reviews from other countries

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  • user-MRDAKY
    5.0 out of 5 stars Great book
    Reviewed in Egypt on March 11, 2024
    Format: Mass Market PaperbackVerified Purchase
    The book was in great condition. As for what I have read so far , it’s definitely worth it. For those who want better progress in life whether financially or otherwise.
  • Regina
    5.0 out of 5 stars Empfehlenswert
    Reviewed in Germany on May 29, 2025
    Format: Mass Market PaperbackVerified Purchase
    Das Buch animiert in jedem Fall dazu, diverse Glaubenssätze in sich zu überdenken und umzustellen, wenn es ums Thema Finanzen geht. Es ist lebendig geschrieben, hat viele nachvollziehbare Beispiele und liest sich leicht.
    Report
  • Kindle Customer
    5.0 out of 5 stars Eyeopener
    Reviewed in the Netherlands on May 27, 2024
    Format: KindleVerified Purchase
    The book explains in a simple and practical way how ones financial blue print is what is blocking you from becoming successful! I finally understood my own blueprint and know what to do to change it!
  • UMBRA
    5.0 out of 5 stars amazing book
    Reviewed in the United Arab Emirates on July 30, 2024
    Format: Mass Market PaperbackVerified Purchase
    worth reading this book
  • a
    5.0 out of 5 stars good
    Reviewed in India on September 28, 2024
    Format: KindleVerified Purchase
    Very good book must read for everyone. Shows how mindset can change your life. Amazing book should be in everyone’s library.